Enterprise Privacy Policy

Global Privacy Policy

This Policy was last updated on May 7, 2018.

Enterprise Holdings, Inc., through its independent regional subsidiaries (collectively “Enterprise Holdings”) and network of independent franchisees and fulfillment partners operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car brands provides global reservation and rental management services.  

This site is for an authorized franchisee.  For data sharing and global booking practices of Enterprise Holdings, see the Enterprise Holdings Global Privacy Policy.  For information about the privacy practices of the authorized Franchisee for this country, please see below.

At ANC Car SA, through our subsidiaries that operate under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car brands, "Grupo ANC", "we", "our" or "us"), we respect your privacy. We have implemented this privacy policy and cookie policy to explain our data collection and use practices. You can get more information in the following sections.

What information we collect.

Information Collected About You.

You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. We collect the following types of personal information from you:

• Your name, contact information, date of birth, driver’s license number and expiration date and emergency contact information;
• Vehicle rental information, including the location of where the vehicle is rented, date of rental, type of rental and your preferences;
• Your credit card details, online user account details, membership/corporate ID numbers, passport information and frequent flyer or travel partner affiliations;
• Information provided about your marketing preferences or data provided during your participation in surveys or promotional offers;
• Photographs you submit of yourself and your driver's license or receipts provided through camera features available on some of our mobile applications and websites;

As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries (“Enterprise”), Enterprise may share with us your reservation and booking information.  For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled “Who We Share Information With”.

Third parties provide us with additional information about you, including:
• Referral sources, such as third party online booking sites (who provide us general contact information and a booking confirmation number to facilitate the rental), your employer (general contact information), and your insurance provider (general contact and policy information). Where applicable, our referral programs.
• Hotel, airline and membership clubs, who provide us your general contact information and booking information.
• Credit reporting agencies, who, for fraud prevention purposes, provide us with identity-related information.
• Franchisees who provide us with information about your rental transactions.
• Service Providers, such as customer support (customer service-related information and enquiries made by you) and marketing providers (information to assist us to better communicate our products and services)
• With your consent, we will access location-based information or collect location markers from your mobile device or based on your IP address. We will use this information to provide you with notifications related to our locations, return information, local offers or other information that we think will be helpful in providing you with better services. We do not use this information to specifically locate you for any reason other than to provide you the service. With your consent, our application will utilize your device’s camera. If you have allowed us to utilize your location information or your device’s camera in the past and wish to revoke the permissions, please change the settings on your device.

Children's Privacy.

Our websites and online marketing are not directed to, and Enterprise Holdings does not knowingly collect personal information from, children under the age of 18 or your country's age of minority, and Grupo ANC does not knowingly collect personal information about them. If you nevertheless believe that your child has provided us with their personal information and you need to let us know to delete it, please contact us using the link at the top of this page.

How We Use Information About You.

We use the information we collect from you or about you to provide you with our services and for the following purposes:

Where it is necessary for us to enter into a contract with you and provide services to you for the duration of the contract, including:
• To assist the transactions that you request, such as reserving, renting, purchasing or leasing motor vehicles.
• To provide customer service related to your interactions with us or to respond to your enquiry.
• To enroll you in our loyalty programmes and send non-promotional information relating to your ongoing membership of these programmes.

Where necessary for us to comply with a legal obligation, including:
To share information about your vehicle’s location with emergency services in the event that you are involved in a road accident.
• To share information with government and regulatory authorities when required by law or in response to legal process, obligation, or request.

Where it is necessary for our legitimate interests, as listed below, and where our interests are not overridden by your data protection rights, including:
To communicate important information about your rental, such as arrival and return alerts. These communications, which are transactional in nature, will be sent by email or SMS.
• To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.
• To compile statistics and analysis about our customers’ use of our websites, products and services. These statistics are used only to deliver exceptional services, products, features and functionality to all current and future users.
• To develop a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you.
• To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises and we maintain Do Not Rent lists of customers that are non-payment or safety risks.
• To share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property, or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims processing purposes.
• To share your information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites’ terms and conditions.
• To share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties you incur (e.g. fixed penalty notices for driving offences) and for claims processing purposes.
• To share your information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites’ terms and conditions. We will also disclose your information to third parties if the rights of another individual may be violated.

Where you have given consent, including:
• Help us provide you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will force us to explicitly infer or collect information about your health or physical condition.
• To enable us to use telematics (for example, to track mileage and location in the event of theft and to notify us if telematics systems have been removed or tampered with).
• To send you certain promotional or targeted marketing communications, opportunities and services that may be of interest to you. These will include invitations to join our loyalty programs, upgrade announcements, electronic newsletters, and communications regarding incomplete online reservation or registration forms. You will receive some of the offers through advertising on non-Enterprise sites, such as social media.
• To send you text messages in order to provide you with time sensitive communications related to your transaction (e.g., construction delay at airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons, discounts, last-minute specials or loyalty and rewards information.

Retention of Your Personal Information.

We retain your personal information for as long as we need to fulfil our business purposes, as set out below:

• Marketing purposes: We keep data linked to cookies and other online identifiers for up to three years. We keep other marketing information, such as email subscription and loyalty enrolment data for up to 7 years after your last interaction with us.
• Rental transactions: We keep the data associated with your rental agreement for up to 7 years from the date of the rental, subject to other local legal requirements. We keep records of payments you have made for 2 years from the date of the transaction (depending on the location of the rental).
• Customer service related queries: We keep general queries for 3 years, unless you make a complaint, in which case, we keep the data of this claim for 7 years.
• Disputes & law enforcement: If we are involved in litigation or a governmental or regulatory investigation, then we keep data throughout the period of litigation or investigation and for 5 years after that. If a settlement means that we have to keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, then we keep a record of this for one year beyond the end of the investigation.

Who We Share Information With.


We share the information we collect about you with our affiliates for the purpose of providing the transactions you have requested and (with your consent) for marketing purposes.

See the affiliates page for a list. This list is subject to change from time to time, so you should consult it periodically to verify the changes. Employees of our affiliates in the IT, marketing, operations and customer service departments will use your data, as described in this Privacy Policy, including, if required by applicable law, sending you information about products and services or respond to your queries.


The nature of the business and operations requires us to share your reservation and its information with our Headquarters Enterprise Holdings. For these transactions, the Franchisee is an independent data controller, or the equivalent under applicable law, and will maintain its own privacy policy with respect to the rental data that you provide to the Franchisee. It is recommended that you consult the privacy policy of the Franchisee applicable to your transaction.

To identify who is the controller, or its equivalent under applicable law, of your personal data, visit the contact page.

Our Service Providers and Business Partners.

We will share your information with third parties, such as (1) payment, administrative and technical support providers or our insurance replacement, corporate rental or other customers or partners to facilitate the rental transaction and rewards programs with Enterprise Holdings group members, (2) companies who conduct customer research or satisfaction surveys on our behalf, (3) communication providers which send email and other marketing and service-related communications to you on our behalf, (4) customer support providers, such as the provider of our live chat feature, in order to provide you customer service, (5) debt collection providers, (6) claims processors, (7) analytics and technology providers for location-based services and to analyze, enhance and manage our data in order to provide, maintain, and improve our services, and (8) our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf (subject to confidentiality agreements as appropriate).

Government Authorities.

Your personal information may also be shared with government authorities as outlined above.

Sale, Merger or Change in Control.

Your information may also be transferred to another company in the event of a transfer, change of ownership, reorganization or assignment of all or part of our businesses or assets. This will occur if the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to those purposes of the business transaction, including a determination whether or not to proceed with the business transaction. You will be notified by email or prominent notice on our websites for thirty (30) days of any such change in ownership or control of your personal information or as otherwise may be required or permitted by law.


We may post customer testimonials on our websites with personal data. We use a third party provider to manage this process. This provider is responsible for obtaining your consent as appropriate, removing content upon request, and answering any questions you may have.

Global Data Transfers and Processing.

The information you provide us or that we collect may be transferred or accessed by entities around the world, including:

• Enterprise: If you book a reservation with us or with an Enterprise corporate-owned location, we will transfer your personal information to Enterprise. Enterprise Holdings, Inc. is based in the United States and has corporate-owned locations in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom
• Enterprise global information systems established in the United States: Enterprise maintains its global information systems in the United States. If you provide us or we collect personal information about you outside of the United States, we will transfer and retain that information in the United States.
• Third Party Service Providers: We utilise third party service providers who are located outside the countries where we have corporate-owned locations, such as call centre support, claims processors and IT providers. When we transfer your personal information to our third-party service providers who are located outside the country in which we are based

Your Rights.

Your rights may include the right to: 1) ask us for a copy of your personal information, 2) request that we correct your personal information, 3) request that we erase certain categories or types of information, 4) request that we restrict certain processing, 5) obtain the information you provide in a structured, machine readable format and 6) to transfer some of this information to other organizations.

You have the right to object to processing of personal information on the basis of our legitimate interests. Where we have asked for your consent to process information, you have the right to withdraw this consent at any time.

You have the right to file a claim with a control body in relation to our processing of your personal information and / or the way in which we have answered or handled any questions you have raised.

We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent.

Marketing Preferences.

You have the right to object to direct marketing as well as profiling we perform for the purposes of direct marketing. You will be able to opt out of direct marketing communications by following the instructions in each communication you receive. You may also contact us directly using the link at the bottom of this page.

You can opt out of display ads you see on non-Enterprise sites by clicking on ad choices icon in the ad or through the privacy settings on the site.

Changes To These Policies.

As necessary, we will update this Privacy and Cookie Policy to reflect changes in our privacy practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this site or as otherwise may be required or permitted by law, prior to the change becoming effective. We encourage you to periodically review this site for the latest information on our privacy practices.

Contact Us

If you have any questions about these Terms of Use, please contact us at customerservice@alamo.pe